Reid's Dairy:
Rebrand & Campaign

https://reidsdairy.com

CONTEXT:
Reid's Dairy Factories offer every kind of milk lover a tangible space that is conscious of how there product is made, where it comes from and ends up; and how drinks or eats it. Even with this fact their retail locations have been closed for years.
CONFLICT:
By repositioning and rebranding Reid's as the one and only urban dairy, we can highlight there ability to supply and serve product to a wide range of food pallets to satisfy every kind of milk craving, for any kind of person.
OPPORTUNITY:
We want to show Reid's Dairy that they have an opportunity to re-open their retail locations in a new way. To show Torontonians, no matter where you're from, no matter how you drink or where it comes from, we all love milk.


OOH


GUERRILLA


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