Burger King:
The W.A.P.P.E.R

CONTEXT:
Burger King and McDonalds have always gone toe to toe with an open rivalry; always trying to one up the other. While McDonalds will put out new product, streamline their work process or have toy  collaborations with on par brands. Burger King chooses cheeky advertising and isn't afraid to call McDonalds right out.
CONFLICT:
Travis Scott is McDonalds latest collaborator with a signature discounted Travis Scott meal and an extensive line-up of collaborative merchandise and advertisements. How can Burger King one up them this time.
OPPORTUNITY:
Who else but Cardi B and Meg The Stallion the two biggest female artists of present day to contest arguably the most popular male artist of today in the same genre. Cactus Mac meet The W.A.P.P.E.R.

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