Untradition

Universal Landing Page (Proposal)

CONTEXT:
Being an "artist in 2020" can quickly be translated into being what's called a polymath. Simply put, pursuing and excelling at multiple disciplines at once. Which is the case with, Julien Bowery; photographer, stylist, consultant and now musical artist under the moniker, Untradition (@untradition).
CONFLICT:
With so many variables as to what it is he does; wanting to speak to his multiple audiences individually without taking away from all he does seems like an oxymoron.
OPPORTUNITY:
This web graphic concept using elements from his logo to create a universal landing page for everything he does as Julien Bowery. Utilizing a very familiar look and feel to all us, that seems to fit quite perfectly considering colour and proportion.

Original Logo

Web Graphic

In-Context

Using Format